La Casita Mercado

Branding | Bilingual Design | Advertising Design | Signage

A culturally rooted grocery brand inspired by Latin American flavors, traditions, and community. Built around the symbol of a casita (little house), the identity brings warmth, clarity, and bilingual design to signage, packaging, and in-store experiences.

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Problem
‍Latino grocery stores are cultural hubs, but their branding is often generic, inconsistent, and rarely bilingual. This disconnect leaves communities underserved and underrepresented.
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‍Goal
‍Create a cohesive identity that feels like home, celebrating tradition, improving clarity, and making every shopping experience welcoming and familiar.

Process

Researched mercados and mainstream grocery branding to identify gaps in cultural representation.
Chose the casita (little house) as the central symbol of warmth, tradition, and belonging.
Built a flexible system: logo, patterns, packaging, signage, and in-store experience.

Brand Identity System

Solution

Identity

Packaging

Environment

Impact

La Casita Mercado reimagines the grocery store as more than a place to shop, it becomes a cultural hub. The brand system builds pride, accessibility, and a sense of home for the community.

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